Suzuki 4 Wheeler
For certain popular products, a brand name becomes so strongly associated with that product type that when you talk of the product, the brand name is the word you use. "Hand me a Kleenex" are "Let's go get a Coke" good examples of how those two brands, Kleenex and Coke, have replaced the product types that are part of in the minds of consumers. This is evidence of how dominant those brands are in that product type and how people naturally gravitate to the industry leaders in most things they buy. That same instinct is true in the product type of all terrain vehicles or ATVs. And the name that is synonymous with ATVs is Suzuki.
Suzuki was one of the first manufacturers of ATVs that used design innovation to make a four wheeler that is equally appealing to those who are interested in four-wheeling for sport and for those who need a hard working ATV for utility purposes. The emphasis on style and sporty design means that a Suzuki ATV will fit in well at any sporting function including four wheeler races and look great. But the Suzuki is not just pretty face because the rugged construction and powerful engine mean that this ATV can hold its own against other four wheelers on the racetrack or pull its load in a working situation just as well.
The steadily increasing popularity of the sports utility vehicle started in the nineteen seventies and has grown steadily because industry leaders like Suzuki saw the demand at the time and then grew with the demand as it has evolved over the decades. Throughout this history, Suzuki constantly fine-tuned their ATV models to fit the needs and desires of four wheeler enthusiasts in the current markets rather than cling to the past. While Suzuki has consistently continued to make utility ATVs for those who need a powerful and compact vehicle for fieldwork or off road tasks that are part of many wilderness jobs, Suzuki got out ahead of the surging interest that consumers had in the fun aspect of ATV ownership.
For any company to excel in a very competitive market such as the ATV marketplace, their engineers must stay on top of what the competition was doing and meet or beat them to the market with a model that answers that consumer need. Suzuki has that kind of market savvy as well as the ability to quickly retool their manufacturing methods to meet demand. They have demonstrated this by making a powerful and fast sporting ATV that is much lighter than the competition so it consistently is the model of ATV that wins motocross and other kinds of four wheeler races.
Suzuki is also the manufacturer of choice when it comes time to buy your teenager his or her first ATV. Their designs for younger drivers have the duel emphasis on style and safety so the kids will love to show off and enjoy their four wheelers and mom and dad will know that ATV is made to keep that young four-wheeler safe. This kind of attention to the priorities of consumers is one of the many reasons Suzuki is a powerful force in the ATV market now and that it will continue to hold that position for a long time to come.